PACKAGES
Once-Off + Add-Ons
STRATEGY
$3,000
Brand overview
Social media audit (2 platforms)
Goals & objectives
Target audience analysis
Competitor analysis (5 competitors)
Platforms overview & recommendations
Algorithm analysis
Trends analysis (if applicable)
Brand voice & messaging framework
Keyword research & strategy (SEO + discoverability)
Content research & strategy (content direction + asset brief + content pillars + formats + cadence + mockups)
Community management + engagement strategy
Influencer & collaboration strategy (if applicable)
Implementation roadmap
KPIs + analytics metrics
CONTENT
Static Post
$20
Carousel
$30
Reel
$30
Content Shoot
Priced according to client needs.
COMMUNITY
Daily Engagement / Follower Growth
50 Accounts / Week
$550
100 Accounts / Week
$1,050
200 Accounts / Week
$2,000
AUDIT
Basic Audit
$450
Detailed Audit
$1,000
COLLABORATION
Influencer / Brand / Creator Collaboration + Management
PRODUCT SEEDING/GIFTING PACKAGE
$1,150 p/m
ICP definition & creator criteria
Sourcing & vetting of ~50 creators/month (engagement authenticity + audience quality + fake-follower check + past brand deal review)
Client approval round on every creator list before outreach
Personalized outreach & 2 follow-up touches per creator
Gifting brief & agreement template (written to your tone-of-voice guidelines)
Address collection & fulfilment coordination with the client's shipping team
Delivery tracking & post-delivery nudge sequence
FTC-compliant disclosure instructions in every brief
Content capture (saving & organizing every post into a shared UGC library)
Monthly report (creators seeded + delivery confirmed + gift-to-post rate + reach + top performers)
Repeat-gift shortlist
NOTE:
3-month minimum commitment for effective set up & implementation.
Product cost, packaging & shipping handled by client.
AMBASSADOR + AFFILIATE PACKAGE
$1,950 p/m
Ambassador program design (tier structure + rewards + content expectations + term length)
Recruitment & vetting (10–20 ambassadors, including from client's existing customer base)
Onboarding pack (welcome kit brief + brand guidelines + content dos & don'ts + disclosure requirements)
Individual ambassador agreements (content quotas + usage rights + exit terms)
Unique discount codes & affiliate links per ambassador (+ tracking setup)
Monthly content prompts & campaign themes
Content approval & disclosure compliance review
Ambassador community management (group channel + direct check-ins + birthday/milestone touches)
Commission tracking + payout schedule administration
Monthly report (posts per ambassador + code redemptions + attributed revenue + roster health)
Quarterly roster review (who to promote/retain/rotate out)
NOTE:
6-month minimum commitment for effective set up & implementation.
Excludes product-related costs & ambassador commissions (for client's own account).
CREATOR CONTENT + PAID AMPLIFICATION PACKAGE
$2,900 p/m
8–12 ad-ready creator videos p/m
Creator sourcing & briefing (for content-first selection)
Hook & script direction (2–3 hook variants per concept for testing)
Full editing & post-production (cuts + captions + pacing + sound design + brand overlays)
Platform-specific versioning (Reels + TikTok + Shorts + Stories cuts from same shoot)
Usage rights negotiated upfront & documented per asset
Whitelisting/Spark Ads setup & creator account permissions
Ad account handover of ready-to-run assets (correctly named & organized)
Creative testing report (which hooks, creators & formats performed + feeding next month's briefs)
Rolling asset library client owns outright
NOTE:
Excludes creator fees, whitelisting fees & ad spend (for client's own account).
FULL SERVICE CREATOR PACKAGE
CAMPAIGN ACTIVATION
$3,500 p/m
$2,400 p/m
Includes everything in 3 packages above (at program scale)
Annual creator strategy document (objectives + creator tier mix + platform allocation + seasonal calendar)
Quarterly campaign activations (built around launches & key moments)
Full attribution setup (UTM architecture + per-creator codes + pixel verification + dashboard)
Competitor creator-activity monitoring
Monthly strategy call & quarterly program review (with written recommendation set)
Crisis & brand-safety protocol for creator issues
Single point of accountability across gifted, paid, ambassador & content workstreams
NOTE:
6-month minimum commitment for effective set up & implementation.
If creator spend exceeds $15,000, we charge 15% on excess.
Excludes creator fees, product, ad spend, & third-party tools (for client's own account).
Campaign strategy (objective + platform mix + creative concept + timeline)
Creator shortlist (12–15 creators, filtered to a final 4–6 with client approval)
Rate negotiation & budget management (against client's creator spend)
Contracting (deliverables + timelines + exclusivity + usage rights + disclosure obligations)
Creative brief per creator (hooks + key messages + must-includes + visual direction)
Concept approval round before filming
Content review & revision management (1 round per creator)
Posting schedule coordination
Tracking setup (UTMs + unique codes + pixel check before launch)
Live campaign monitoring & comment moderation on creator posts for 14 days
Wrap report (reach + engagement + CPE, clicks + attributed conversions + creator-by-creator performance + recommendations for the next round)
NOTE:
Campaign duration runs for 30-45 days.
If creator spend exceeds $8,000, we charge 15% on excess.
50% deposit payable within 5 days of invoice & remaining 50% payable on delivery.
Excludes creator fees, product-related costs & paid media budget (for client's own account).
All packages can be built or customized according to client's requirements & priced accordingly.
If any of the above packages are purchased as an add-on to an existing retainer package, client will receive a 15% discount.
PAID (META) ADS
ESSENTIALS PACKAGE
$550 p/m
1–2 active campaigns (up to 4 ad sets)
Up to 6 ad variants p/m (assembled & edited from client-supplied assets)
Copy (headlines + primary text + CTAs + 2 variants per ad)
Weekly optimisation (budget shifts + audience & placement adjustments + fatigue checks)
Monthly report (spend + ROAS/CPA + top & bottom performers + next month's plan)
Email/WhatsApp support (48hr response)
GROWTH PACKAGE
$1 100 p/m
3–4 active campaigns (full funnel: prospecting + retargeting + retention)
Up to 12 ad variants p/m
Structured A/B testing (hooks + formats + audiences + offers)
Creative fatigue monitoring + refresh schedule
Catalogue & Advantage+ setup where relevant
Bi-weekly optimisation reviews
Monthly report + 30-min call
Email/WhatsApp access (24hr response)
SCALE PACKAGE
$1 ,850 p/m
5–6 active campaigns (full funnel + seasonal & launch campaigns
Up to 20 ad variants p/m (including motion edits + Stories/Reels cuts)
Advanced testing (incrementality checks, offer testing, landing page variant testing)
Creator content integration (whitelisting + Spark Ads setup where client runs influencer work)
Audience expansion & geo/market testing
Weekly performance snapshot + monthly deep-dive call
Quarterly strategy session
NOTE:
If ad spend exceeds $25,000, we charge 8% on excess.
FULL SERVICE PACKAGE
$2 ,750 p/m
Unlimited campaign count (managed as one system)
30+ ad variants p/m (with structured creative pipeline)
Full-funnel strategy (including offer & pricing input, not just media buying)
Landing page & conversion path recommendations (with copy support)
Attribution setup (server-side tracking + Meta & GA reconciliation + cohort reporting)
Competitor ad library monitoring & teardowns
Weekly calls + dedicated WhatsApp group (same-day response)
Quarterly business review (with forecast & budget recommendation)
NOTE:
If ad spend exceeds $50,000, we charge 6% on excess.
All packages can be built or customized according to the client's requirements & priced accordingly.
If any of the above packages are purchased as an add-on to an existing retainer package, the client will receive a 15% discount.
SETUP (ONCE-OFF)
$500
Business Manager & ad account structure audit/build
Pixel & Conversions API install verification + event mapping + domain verification
Audience build (custom + lookalike + retargeting segments
Campaign architecture (built to objective)
1 campaign live (2 ad sets + 4 ad variants from client-supplied assets)
Naming conventions & UTM structure (clean reporting)
30-minute handover call
EMAIL MARKETING
ESSENTIALS PACKAGE
$650 p/m
2 email campaigns p/m (fully written & designed)
Segmented sends
Subject line A/B testing on every campaign
Flow monitoring (alerts if something breaks, no optimization work)
List hygiene & deliverability check
Monthly report (revenue attributed + open/click/conversion + unsubscribes)
GROWTH PACKAGE
$1,150 p/m
4 campaigns p/m
Quarterly flow optimisation (1 flow reviewed & improved each month)
Deeper segmentation (behavioural triggers + engagement-based send logic)
A/B testing beyond subject lines (offers + layouts + send times)
2 annual seasonal/launch campaigns
Monthly report + 30-min call
SCALE PACKAGE
$1,850 p/m
8 campaigns p/m
All flows actively optimized on rotating schedule
Up to 10 flows maintained
Advanced segmentation & predictive segments where platform supports
Cross-channel alignment (email calendar built against social & paid calendar)
Deliverability monitoring (with inbox placement testing)
Bi-weekly performance check-ins + monthly deep-dive call
FULL SERVICE PACKAGE
$2,750 p/m
12+ campaigns p/m (across email + SMS)
Full SMS program (compliance setup + segmentation + flows + campaign sends)
Retention strategy (LTV analysis + repeat-purchase modelling + churn triggers)
Landing page copy & structure for campaign-specific pages
Quarterly program review (with revenue forecast)
Weekly calls + dedicated WhatsApp group (same-day response)
All packages can be built or customized according to the client's requirements & priced accordingly.
If any of the above packages are purchased as an add-on to an existing retainer package, the client will receive a 15% discount.
SET-UP (ONCE-OFF)
$1,000
Platform audit or fresh account build (Klaviyo, Flodesk, Mailchimp, etc.)
Domain authentication (DKIM + SPF+ DMARC + dedicated sending domain)
Deliverability baseline (list hygiene + sunset rules for unengaged subscribers + bounce & spam-complaint check)
Shopify or store integration + event tracking + revenue attribution verified
Segmentation architecture (engagement tiers + purchase behaviour + VIP + lapsed)
Signup form & pop-up build (with tested offer)
Branded email template system (3 reusable layouts matched to visual identity)
Core flow build (5 flows: welcome series + abandoned cart + browse abandonment + post-purchase + winback)
Copy for every email in those flows
Compliance (CAN-SPAM & GDPR footer + preference centre + consent capture)
Baseline report & 45-min handover call
ADD-ONS
Extra campaign: $150
Extra flow (built + written + tested): $350
Flow redesign & rewrite (existing flow rebuilt): $250
Email audit (no retainer): $400
Deliverability rescue (domain reputation repair): $450
Extra template design: $150
Signup form/pop-up build: $150
Platform migration: $650
SMS add-on (monthly, for tiers 1–3): $450 p/m
List size 10k–50k: +20%
List size 50k+: quoted